The season of wine and dine is upon us. Now, what is making this already lovely season even better is that now you can actually drink for a cause (drink to it). Yes, you read that right!
Sula Vineyards, India’s largest and most awarded wine brand has introduced Kadu–‘India’s first wildlife wine in Maharashtra now. Kadu, (pronounced Kaa-du) is India’s first wine for a cause, is dedicated to supporting tiger conservation in the country. As one of the most sustainable wineries in the world; the brand brings this ‘cause worthy’ wine to Maharashtra. Senior Vice President & Chief Winemaker, Sula Vineyards Karan Vasani crafted Kadu from the choicest premium wine grapes to produce three beautiful easy drinking varietals. Offered in 3 roaring options – the Kadu Chenin Blanc has notes classifying as slightly sweet, floral and fruity, while connoisseurs preferring lush, medium bodied and peppery notes with subtle oak can opt for the Kadu Cabernet Shiraz. Kadu Shiraz Rosé, an absolute favourite, is light, fruity and full of luscious berry flavours.
Karnataka is home to these glorious beasts through its many reserves. Over the years, decreasing habitat and increase in poaching etc. has brought the numbers of India’s national animal to the verge of extinction. Working towards protecting tigers and encourage the cause of tiger conservation, Sula Vineyards has stirred up another change in the wine industry. With each bottle sold, Kadu will make a donation towards tiger conservation in the state.
To ensure the optimum end-use of the funds contributed, Sula Vineyards has collaborated with Sanctuary Nature Foundation designed to empower and support grassroots conservationists across India. The brand’s legacy in supporting such a noble cause reflects in the success of Mud on Boots, which supported tiger conservation in Karnataka. Speaking on the launch, Rajeev Samant, Founder and CEO, Sula Vineyards, said, "It is imperative for businesses to realize their responsibility towards the environment. As the pioneers of Indian wine, we want to contribute to the great work being done to protect tigers, in the way that we know best – creating fine wines! Kadu is homage to our love of wildlife conservation! And after Karnataka, we aim to support this noble cause in Maharashtra”.
Bittu Sahgal, Founder, Sanctuary Nature Foundation said, “Sula Vineyard's commitment to donate a percentage of proceeds from the sale of Kadu to Sanctuary's Mud on Boots Project has enabled incredible wildlife conservationists working on the ground in the Cauvery landscape of Karnataka. We now welcome its launch in Maharashtra, and look forward to impacting positive change at the grassroots level here too."
Try out such cause worthy varietals at a store near you. All the three variants will be available in 2 different sizes priced at Rs. 625 (750ml) & 350 (375ml), respectively in Maharashtra.