A diamond is a rare, finite, timeless, unique and precious gift of nature that has enduring value. And when a designer of Bibhu Mohapatra’s repute lends his name, the diamonds shine brighter. This is exactly what the exclusive Artemis Collection from Forevermark, designed by the New York designer is all about.
Speaking of his collaboration for the fifth year in running with the diamond major, the designer says, "My interest in jewellery goes back a long way. I always knew I had to get into this space, and learn how to work with precious metals. So when this opportunity came about, it seemed the most perfect. It fit in perfectly with my desire to do fine jewellery to complement my premium range of clothing. Forevermark and I have a long-standing partnership that is backed with commitment and excellence. Their core ideology of using only the most beautiful, rare and responsibly sourced natural diamonds, resonates with my brand ideologies and design principles."
For the second offering of nature, Bibhu has turned to nature for inspiration, exploring the commonalities between women and nature. “Women, like nature, have always withstood the test of time with grace, beauty and elegance. Like a true commitment, they prevail with every challenge, with unmatched calibre of strength, courage and determination. This unique character of the female species has inspired the evolution of Artemis. The collection is full with softer elements, petals, lilies, but it also has the strength of the more linear elements, elements that are more geometric, much like the first Artemis collection. This time around, the collection is much more elegant and romantic, but there is also a certain strength to it. We have mostly used white diamonds, but also introduced some yellow diamonds to create shadings, and depths of different petals together. The overall result has been very exciting and the reponse positive," the designer continues.
Since Bibhu's creations are known to have found favour with prominent ladies across the globe, we ask him how different designing clothes is as opposed to designing jewellery. "In philosophy, it is the same, the technique is different, since we are using different materials. Both clothes and jewellery are meant to make one feel good, feel beautiful, and feel empowered. I was trained to design clothes, not do jewels, but that's where Forevermark has been truly incredible, providing me with the technical supoort required to give shape to my ideas and concepts."
Mohapatra’s newest jewellery collection houses everything, right from statement necklaces and bracelets to earrings inspired by calla lilies. The one piece that is closest to his heart however is the three-strand choker. "It stayed true to the initial design and came out exactly how I envisioned it. Even when I put it on the runway, it grabbed immediate attention. The best thing about this piece is its versatility, and how you can take it from morning to night at one go."
The second round of the Artemis Collection is being launched exclusively with the Hyderabad-based PMJ Jewels.
Elaborating further, Sachin Jain, President, Forevermark India, said, “The latest offering by Bibhu and PMJ Jewels resonates with women of the world as it strikes a perfect balance of modernity and tradition that projects confidence. The collection is truly special combining Bibhu’s unique vision, with flawless craftsmanship by PMJ and beautiful Forevermark diamonds.”
Forevermark diamonds are the world’s most carefully selected natural diamonds. Each Forevermark diamond undergoes a journey of rigorous selection and bears a unique inscription at its heart. Less than 1 per cent of the world’s natural diamonds are worthy of this inscription which is a promise that the diamond has been carefully selected to meet Forevermark’s standards of quality and integrity.