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Hidesign's Brand New Address

The new Hidesign Atelier at the Rajiv Gandhi International Airport in Hyderabad showcases the brand’s extensive product range along with a host of personalisation services

Itstarted out as a concept that had just two people working on it and since then, luxury leather accessory brand Hidesign has evolved to a point where it has 84 exclusive stores across India and a distribution network in 23 countries which accounts for Hidesign product placement in more than 2000 stores across the world.

The brand recently added to this tally withits first Atelier store in Hyderabad. Locatedat the Domestic Departure terminal of theRajiv Gandhi International Airport, thenew Hidesign store will stock its signature premium leather accessories which have been handcrafted using vegetable-tanned, eco-friendly leathers. This store will alsoexpand its product offering through lifestyle brand Le Pondicherry along with artisanal Auroville brands like the skincare product range from Probiotics House,chocolates by Mason & Co and the NilgirisHoney brand, Last Forest.

The Hidesign Hyderabad Atelier is a perfect representation of its brand values and ethics. It features handmade fixturesin wood, natural grain leather and brass and the attention to detail is exemplary which makes the space truly stand out. The store showcases an extensive collection of products for men and women including travel bags, laptop bags, cross bodies, briefcases, wallets and belts.

New collections like Hidesign x Kalki, the brand’s collaborative range with actor Kalki Koechlin, Brooklyn and Manhattanfor men, the Roaring 20s and Ashes will also be available at this Hyderabad outlet. It will also offer customisation andpersonalisation services where customers can get their names or initials inscribed on a bag or even get a bag designed completely from scratch. “We are excited to launch our latest storein Hyderabad,” says Dilip Kapur, Founder and President, Hidesign. “It reflects our values and evolving customer profile.”

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