A change, most definitely, is in the offing and largely because our quest for the alternative is seemingly endless. When it comes to food, we are constantly on the lookout for options in a bid to derive maximum nutritional value from what we put into our bodies. Right now, there is a terrific battle that rages around milk as a large percentage of consumers and manufacturers are standing at cross roads over what does and does not constitute milk.
Consumer behavioural patterns are at the heart of this debate because cow milk seems to be finding lesser users now than in the previous decade. According to data issued by market research firm Nielsen, Americans consumed $16.16 billion of cow’s milk for the year ending March 2015. This number dropped to $12.13 billion around the same time last year. In contrast, sales figures for alternative milks rose up by 8 per cent year-on-year to stand at $1.7 billion as of January this year.
While plant-based milks are not new, with soy and almond having made their contributions to it some time ago, it is the newest entrant in the search for alternative milk which is taking over from everything else. Oat milk is the newest entrant in the plant-based milk stakes and it is hugely popular at the moment.
One of the factors propelling this huge craze for oat milk is the fact that it mixes really well with coffee. Coffee lovers have really taken a shine to the fact that oat milk steams really well and helps baristas make very attractive latte art. Not just that, oat milk comes with a variety of health benefits. There is enough research out there to indicate that oat milk helps lower blood cholesterol.
It is also a great source of essential vitamins and fibre and is absolutely great for people with allergies and intolerance for dairy products. It has also been suggested that the vitamin composition of oat milk helps to strengthen the immune system. But perhaps the winning argument lies in the fact that it tastes really good.